1. Introduction
This Privacy Policy ("Policy") describes how b666 ("we", "us", "b666") collects, uses, stores, and protects the personal data of individuals ("you", "the Player") who visit or use the b666 website and all services available through it, including online games, betting products, payment services, and customer support.
b666 operates as an online gaming platform specifically designed for users in Pakistan. We take our responsibility to protect your personal information seriously, and this Policy is designed to give you a genuinely clear picture of our data practices — not a document crafted to obscure what we actually do.
Please note: By registering an account or using b666, you confirm that you have read and understood this Privacy Policy and agree to the collection and use of your data as described. If you do not agree, please do not use b666.
This Policy applies to all personal data collected through the b666 website, mobile-optimised interface, and any communications between you and b666 (including live chat, email, and other support channels). It should be read alongside our Terms and Conditions and Responsible Gaming Policy.
2. Personal Data We Collect
b666 collects personal data in several categories. Below is a clear breakdown of the types of information we may hold about you:
2.1 Identity and Contact Information
- Full name as it appears on your official identity document
- Date of birth
- Pakistani CNIC number (for identity verification)
- Registered mobile number
- Email address (if provided)
- Residential address
2.2 Account Information
- Username and encrypted password
- Account registration date and history
- Communication preferences
- VIP Club tier and loyalty points balance
- Responsible gaming limits set by you
2.3 Financial Information
- Payment method details (mobile wallet numbers, bank account reference data, card type and last four digits)
- Deposit and withdrawal transaction history
- Account balance and bonus balance history
b666 does not store full card numbers or mobile banking PINs. Payment processing is handled by certified payment partners, and only reference data necessary for transaction management is retained by b666.
2.4 Gaming Activity Data
- Game history — titles played, bet amounts, outcomes, session durations
- Betting patterns and preferred game categories
- Aviator round histories and other provably fair game records
- Bonus usage history and wagering progress
2.5 Technical and Device Data
- IP address at time of login and gameplay
- Device type, operating system, and browser
- Session timestamps and duration
- Cookie and tracking data (see Section 8)
2.6 Communications Data
- Records of live chat conversations with b666 support
- Email correspondence with b666
- Feedback, complaints, and dispute records
3. How We Collect Your Data
b666 collects personal data through the following primary channels:
- Direct registration: Information you provide when creating your b666 account, including your mobile number, name, and date of birth
- Identity verification (KYC): Documents submitted to verify your identity and payment methods
- Gameplay and transactions: Data generated automatically as you play games, place bets, make deposits, and request withdrawals on b666
- Technical data collection: Automatically captured technical information such as IP address and device type when you access b666
- Cookies and similar technologies: As described in Section 8 below
- Customer support interactions: Information you provide when contacting b666 via live chat or email
- Third-party payment partners: Transaction confirmation data received from Easypaisa, JazzCash, NayaPay, SadaPay, bank partners, and card processors
4. Why We Use Your Personal Data
b666 uses your personal data for specific, legitimate purposes. The table below sets out the primary purposes for which your data is used and the reason we need it for each purpose:
| Purpose |
Data Used |
Why It's Necessary |
| Account creation and management |
Identity, contact, account data |
To operate your b666 account and deliver services |
| Identity verification (KYC) |
CNIC, date of birth, address |
To confirm eligibility (18+) and prevent fraud |
| Payment processing |
Financial data, transaction history |
To process deposits and pay out withdrawals in PKR |
| Game delivery and fair play |
Gaming activity data |
To deliver games, record outcomes, and detect cheating |
| Anti-fraud and security |
Technical data, financial data, activity |
To detect and prevent fraud, money laundering, and abuse |
| Customer support |
Communications, account data |
To respond to queries and resolve disputes |
| Responsible gaming |
Gaming activity, account data |
To honour limits, self-exclusions, and monitor for harm |
| VIP Club and loyalty |
Gaming activity, account data |
To calculate points, tier status, and relevant rewards |
| Marketing (opt-in only) |
Contact data, preferences |
To send relevant offers — only where you have opted in |
| Legal compliance |
All categories as required |
To comply with applicable laws and respond to lawful requests |
5. Lawful Basis for Processing
b666 processes your personal data under the following legal bases:
- Contract performance: Processing necessary to provide the b666 gaming services you have contracted for — account management, payment processing, game delivery
- Legal obligation: Processing required to comply with applicable laws, including anti-money laundering obligations, age verification requirements, and responses to lawful authority requests
- Legitimate interests: Processing carried out for b666's legitimate business interests where these do not override your privacy rights — including fraud prevention, platform security, service improvement, and responsible gaming monitoring
- Consent: Processing based on your specific, freely given consent — primarily in the context of marketing communications and optional cookie types
6. Sharing Your Personal Data
b666 does not sell your personal data. We do not share your data with third parties for their own marketing purposes. Data is shared with third parties only in the following specific circumstances:
6.1 Payment and Financial Service Providers
To process deposits and withdrawals, b666 shares necessary transaction data with payment service providers including Easypaisa, JazzCash, NayaPay, SadaPay, participating banks for IBFT transfers, and Visa/Mastercard card processing networks. These providers receive only the data necessary to complete your transaction and are bound by their own data protection obligations.
6.2 Identity Verification Partners
To complete KYC verification, b666 may share identity document data with specialist identity verification providers. These providers are selected for their compliance with data security standards and process your data solely for the purpose of verification.
6.3 Technology Service Providers
b666 uses trusted technology partners for platform hosting, game software provision, and IT security. These providers access personal data only as necessary to deliver their services to b666 and are contractually required to process data only on b666's instructions.
6.4 Legal and Regulatory Authorities
b666 will disclose personal data to law enforcement agencies, regulatory bodies, or other authorities when required to do so by applicable Pakistani law, or where b666 has a good-faith belief that disclosure is necessary to prevent fraud, money laundering, or other serious criminal activity.
In all cases where personal data is shared with third parties, b666 requires those parties to maintain appropriate data security standards and to use the shared data only for the purpose for which it was disclosed.
7. Payments and Identity Verification (KYC)
Because b666 handles real money — PKR deposits and withdrawals through Pakistani mobile wallets and bank transfers — identity verification is a necessary part of the service. The KYC process at b666 is designed to be as straightforward as possible for genuine Pakistani players while providing the protections that responsible financial services require.
Identity documents submitted for KYC are handled with strict security controls. They are stored in encrypted form, access is restricted to authorised b666 staff and verification partners on a strict need-to-know basis, and documents are not retained for longer than necessary for the purpose they were collected.
Payment data — such as your Easypaisa or JazzCash number — is stored only in a form necessary for transaction management and audit purposes. b666 does not store full card numbers. All payment data is encrypted at rest and in transit. Transaction records are maintained for the periods required by applicable financial regulations.
8. Cookies and Tracking Technologies
b666 uses cookies and similar tracking technologies on its website and mobile interface. Below is a clear explanation of what types of cookies we use and what they do:
8.1 Essential Cookies
These cookies are required for b666 to function. They manage your login session, keep you authenticated while you navigate between pages, and enable core security features. These cookies cannot be disabled without breaking the basic function of b666. No consent is required for essential cookies because they are strictly necessary.
8.2 Performance and Analytics Cookies
These cookies help b666 understand how the platform is used — which pages are visited most, where users encounter difficulties, how long sessions last, and which games are most popular. This data is used in aggregate to improve the b666 experience. Performance cookies do not identify individual users personally.
8.3 Functional Cookies
Functional cookies remember your preferences — such as your preferred language, display settings, and previously entered information in forms — to make your b666 experience more convenient. These cookies improve usability but are not strictly essential.
8.4 Marketing Cookies (Opt-In)
Where you have provided specific consent, b666 may use marketing cookies to deliver relevant promotional content. These cookies track browsing activity on the b666 platform to enable more relevant communications. You can withdraw consent for marketing cookies at any time through your account settings or browser settings.
You can manage cookie settings through your browser at any time. Blocking all cookies will impact your ability to use b666 since essential session cookies are required. b666 will display a cookie notice on your first visit explaining how to manage your preferences.
9. How Long We Keep Your Personal Data
b666 retains personal data only for as long as necessary for the purpose it was collected, or as required by applicable law. The general retention periods for key data categories are:
- Account data: Retained for the duration of your active b666 account and for a period of 5 years after account closure, to meet anti-money laundering record-keeping requirements
- Transaction records: Retained for 7 years from the date of the transaction, in line with financial record-keeping obligations
- Identity verification documents: Retained for the duration of the account relationship and for 5 years after closure
- Gaming activity records: Retained for 5 years from the date of the activity
- Customer support communications: Retained for 3 years from the date of the interaction
- Marketing data (where consented): Retained until consent is withdrawn or the account is closed, whichever comes first
After the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked to an individual. b666 conducts periodic reviews of data held to ensure data minimisation principles are maintained.
10. Security Measures
b666 takes the technical and organisational security of your personal data seriously. The key security measures we maintain include:
- SSL/TLS encryption: All data transmitted between your device and b666 servers is encrypted using industry-standard SSL/TLS protocols
- Data encryption at rest: Sensitive data stored in b666 databases — including identity documents and financial data — is encrypted at rest using strong encryption standards
- Access controls: Access to personal data within b666 is restricted to staff and systems with a genuine need to access it for their specific function. Access is controlled by role-based permissions and multi-factor authentication for privileged accounts
- Password security: b666 stores passwords using one-way hashing with appropriate salting — plain-text passwords are never stored
- Security monitoring: b666's systems are monitored continuously for unusual activity, intrusion attempts, and anomalous data access patterns
- Incident response: b666 maintains documented incident response procedures and will notify affected players promptly if a data breach occurs that is likely to affect their rights and freedoms
No online platform can guarantee 100% security against all possible threats. However, b666 applies the level of security measures that a responsible operator in our position should maintain, and we review and update those measures on an ongoing basis.
11. Your Privacy Rights
As a b666 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us via live chat or at support@b666.world:
1
Right to Access
You can request a copy of the personal data b666 holds about you. We will provide this within a reasonable time of your request.
2
Right to Correction
If any personal data b666 holds about you is inaccurate or incomplete, you have the right to have it corrected. Contact support with the correction needed.
3
Right to Deletion
In certain circumstances you can request deletion of your personal data. Note that legal record-keeping obligations mean some data must be retained for defined periods even after account closure.
4
Right to Object
You can object to processing of your data for direct marketing at any time. You can also object to processing based on legitimate interests, though b666 may have grounds to continue in some circumstances.
5
Right to Restrict Processing
In certain circumstances you can request that b666 restricts how your personal data is used while a query about its accuracy or the basis for processing is being resolved.
6
Right to Withdraw Consent
Where b666 processes data based on your consent (e.g., marketing emails), you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before the withdrawal.
b666 will respond to all privacy rights requests within a reasonable time. In cases where a request is complex or involves large volumes of data, we will communicate a specific timeline. b666 will not charge a fee for genuine rights requests.
12. Minors and Under-18 Protection
b666 is strictly an 18+ platform. We do not knowingly collect or process personal data relating to individuals under the age of 18. All registrations require confirmation of age, and b666 uses identity verification to enforce this requirement.
If b666 becomes aware that personal data belonging to a person under 18 has been collected — whether through a false declaration of age or any other means — that data will be deleted promptly, the associated account will be closed, and any funds deposited will be returned to the originating payment source after deduction of any bonus funds received.
If you are a parent or guardian and believe your child may have used b666, please contact our support team immediately via live chat or at support@b666.world so we can take appropriate action without delay.
13. Marketing Communications
b666 may send marketing communications — including information about new games, promotions, bonuses, and events — to players who have opted in to receive them. Your consent to receive marketing communications is collected during registration and can be updated at any time in your account settings.
b666 marketing communications are sent via SMS to your registered Pakistani mobile number and/or email where applicable. We do not use aggressive or misleading marketing practices. All marketing messages will identify b666 as the sender and will include a clear opt-out mechanism.
If you no longer wish to receive marketing communications from b666, you can:
- Update your communication preferences in your b666 account settings
- Reply STOP to any b666 SMS
- Contact b666 support via live chat and request removal from all marketing lists
Opting out of marketing will not affect your ability to use b666 or receive transactional communications (such as deposit confirmations, withdrawal notifications, and security alerts) that are necessary for account operation.
14. Changes to This Privacy Policy
b666 may update this Privacy Policy from time to time as the platform evolves, as our data practices change, or in response to changes in applicable law. When we make material changes to this Policy, we will notify registered players via their registered mobile number or email address at least 7 days before the changes take effect.
The date at the top of this page reflects the most recent update. We recommend reviewing this Policy periodically. Continued use of b666 after the effective date of any changes constitutes acceptance of the updated Policy.
If you have not logged into your b666 account for some time and return to find an updated Privacy Policy, please take a few minutes to review what has changed before continuing to use the platform.
